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Posted by: xantham In a new twist on movie marketing, Columbia Pictures has paired up with Google to create a series of live online games and puzzles for fans to partake in, leading up to the release of "The Da Vinci Code" next month.
The games, which began Monday, lead to a final game on May 19, the film's release date, where one U.S. winner will receive first-class vacations to New York, Paris, London and Rome, as well as a package of electronics from Sony.
Other similar prize packages will go to one winner each from the United Kingdom and Australia.
"Fans have come to expect this kind of thing," said Dwight Caines, executive vice president of worldwide digital marketing for Columbia TriStar Marketing Group, noting that upon the Da Vinci Code's release as a novel, author Dan Brown had a similarly interactive Web site set up.
Caines said that the types of puzzles in the online game are similar to the puzzles that characters encounter in the film.
"It made sense to build a program around that," he said. Google was a natural partner because, Caines said, "Google is designed to solve daily problems for people."
Each day, users face a new puzzle. When the puzzle is solved, they're asked a question that they need to use Google search products to find the answer to.
The first 10,000 American participants to answer all of the questions correctly are invited to compete in the final challenge on May 19, the day of the film's release. The first person to complete the final challenge will win the prize package.
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