The technology, which allows computer users to easily share and distribute files without occupying much of their Internet connection bandwidth, is also responsible for almost one-third of the Internet's traffic flow, according to recent estimates.
Conversely, it's this feature that makes the technology perfect for content distribution, especially in an era when file sizes have become much larger. Video files, having become extremely popular due to increased quality and more widespread prevalence of broadband technologies, can be easily shared without bogging down a single computer, as seen in a traditional Internet server model.
"I think peer-to-peer technologies are starting to become more accepted," said Tim Bajarin, an analyst for Creative Strategies. "Video is a very important part of the Internet and with Internet distribution, they're definitely on the right path. The important factor is to get the content out there, which helps to curb piracy."
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