MEDIABONG : the professional « snacking videos* » marketplace opens new opportunities for its ecosystem : publishers, producers/content owners and brand.
The goal is simple : provide a richer experience to the user in a smart way and create a strong economic environment for each keyplayer.
Producers and content owners : multiplication of revenue sources
Being on internet does not guarantee to be watched ! The issue is to emerge from the mass and have a direct access to the user, especially where he spends his time.
With its real time tracking tools, Mediabong pushes videos automatically on its partners pages, taking into account the page and the topic where the user is.
Mediabong collects and indexes every formats (news, documentary, short series, how to, animated,…) dealing with any topic (people, fashion, beauty, sport, economy, environment, travel, cars, etc.). Beyond hot news, this natural and strong link between the video and the topic within the page guarantees an uninterrupted presence and high click rates.
Producers are free to choose their sales mode : performance, fixed price or micro payment, Mediabong manages rights duration.
Publishers: a quality video inventory and various acquisition modes
Based on automatic editorial input and content needs, publishers create their video inventory by having access to quality validated videos. Various acquisition modes are proposed : purchase or « rent ». In order to be the most flexible, Mediabong allows different options : from direct sale (the publisher monetizes himself the video) to revenues based on performance (Mediabong pays the publisher back) including micro payment, etc.
With a simple click, any publisher can build up its video inventory and make it evolve in real time. And with its EEL solution (Editorial Engine Linker), Mediabong proposes also to automize the whole process (from live crawling to automatic videos push on the page).
Brands: Campaigns strongly linked to values
As far as videos go now directly to the users, Mediabong allows brands to get rid of « where » to focus on « what ». Brands can select the topics/values they want to be linked with(SEL solution ; Semantic Engine Linker). Mediabong guarantees links’relevance, broadcasting, and real time metrics. Brands improve targeting and pay only for what they get.
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Sign up now on www.mediabong.com.
